The Hong Kong ICT Awards 2011 – Group Photo of the Best Lifestyle Award |
Using Augmented Reality technology, you can point your iPhone wherever, and the smart system will deduce your location and find you the nearest shops, eating joints, attractions or convenience locations. It's pretty snazzy, and on top of the cool AR magic, the application also gives you useful information for planning your route with the MTR.
The Hong Kong ICT Awards Best Lifestyle Awards presentation ceremony was held last month, and deservingly, MTR Mobile was awarded the “Best Lifestyle Award” and a Gold Award in the “Green, Healthy and Creative Living” category for its user-friendly and innovative application.
Other winners include Hong Kong Education City's past examination papers portal, the cloud-based publishing platform M-pub and Hong Kong Arts Festival's iPhone application.
We use our smart phones everyday and they have become an important part of our daily routine. With an award like ICT recognizing the best of information technology usage, it will definitely encourage more and better applications that like the MTR one, will help us with our eating and our commuting. We like!
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